Benetton baby Essay Example for Free

Benetton baby Essay Benetton baby was produced as a 1991 advertising campaign that also included images of a priest kissing a nun and coloured leaves floating in a sea of petrol. Although I would presume Benetton would be trying to show the beauty and goodness of the new born baby they claim Benetton is not trying to emphasise the beauty a and goodness of its apparel, but rather is trying to capture the interest or people The objective is to brake through the barrier of indifference. But I believe that the image is in anyway offensive or wrong. The image consists of a newborn baby trailing its umbilical cord, the baby is covered in blood, and two hands, presumably of a Doctor, are waiting to receive the child. This was created to appear on billboard so the shire size would make the image impossible to be missed. The background is white therefore the baby stands out. The logo is included to the left of the advertisement and is very small almost insignificant. The image is very clear and not edited in any way to make the situation more attractive I agree with the advertisement entirely. Although it is a strange way to advertise I have no objections. The image is very large and might not be what all people want to witness it but birth of babies are publicized on the television as entertainment or education in more graphic detail. Isnt a baby being born the most wonderful experience? But people did however complain, the public disagreed strongly with this image the poster. Has attracted more than 800 complaints. 800 is not a particularly large amount when in comparison with the millions that would have witness the advertisement. The complaints consisted of the image is shocking and distasteful , many children are reported to have found it disturbing and objections regarding the exploitative use of such an image to sell clothes. All complaints where made to an advertising organisation called the ASA. The Advertising Standards Authority began in 1962 by the advertising industry. The ASA practises a voluntary code of practice called The British Code of Advertising and sales promotion practise. The code declares that all advertisements must be legal, decent honest and truthful. They must not be offensive or downgrade competitors they must not deliberately misinform. Benetton baby does break some of these rules. The first rule broken in some points of view is decency No advert should contain any matter that is likely to cause widespread offence. The advert may be offensive to a mother who recently had a miscarriage. As to a woman whose child has recently died or to a woman who cannot become a mother. Etc. however this information cant be held against Benetton as a second rule in the code states, [t]he fact that a product may be found offensive by some people Is not a sufficient basis under the code for objecting an advertisement for it therefore the advert is within its own rights. Honesty . cause be easily grasped and clearly understood the advertisement isnt entirely clear. From the advertisement alone you are not able to grasp what exactly the clothing company is retailing. However the advertisement does not lead you to believe that the Benetton Company sells babies or anything else, for that matter. Looking death in the face An ad showing the image of a man dying of AIDS, surrounded by his family. The logo is present also but, as with the others, it is small and unimportant. The camera shot is very provocative, it is very close up. The dying man obviously and purposely is made to resemble Jesus this has been done by computer. The image almost makes you fell an intruder in the scene. This has led to furious debate about the limits of advertising. Benetton claims, It was as if the reality of suffering only had dignity and moral value in the editorial section of a newspaper and lost all its ability to denounce and sensitize people when in `contagious contact with advertising. Published by an English daily before its official presentation, the photo provoked a controversy that extended from Great Britain throughout the world. The AIDS ad may, however be seen by some as trying to profit from peoples pain rather than simply offending the more traditionalist members of society. One British AIDS charity agreed, while some American gay activists disagree, saying the advertisements gives the issue a higher public profile. The parents of the dying man may feel the same since, according to Benetton, they approved the companys use of the photo. With this new project, Benetton has once again chosen to look reality in the face by embarking upon a social issue, as he did in previous campaigns that focused on war, Aids, discrimination and racism. Harshly attacked by some and internationally applauded by others, Benettons campaigns have managed to tear down the wall of indifference contributing at increasing the awareness of universal problems among worlds citizens. Both the advertisements, Benettons baby and looking death in the face Where concealed and eventually banned across the world. There is more to this than the old saying that all publicity is good publicity. Oliviero Toscani, Benettons adman, claims the campaigns are not designed to offend, but rather to raise consciousness. A more plausible interpretation is that Benetton is trying to sell sweaters to the young and hip and those who like to think of themselves in that way. What better means to appeal to them than by offending an older generation of their parents? 7th January 2000 At the beginning of the new millennium, Benetton publicized the real faces of the prisoners on death row, without a future. Remorseful or unremorseful, smiling or sad, healthy or ill, they all are guilty in the eyes of the human law. Many have their arms crossed; one is shown reading the Bible. Almost all of them are looking directly at the camera, at you. These portraits of dozens of individuals sentenced to death are the results of Oliviero Toscanis two years of work which he visited several American prisons. The campaign is about the death penalty this project aims at presentation to the public the reality of capital punishment, aiming to prevent people considering the death penalty as a distant matter, just something they might hear about on television. Toscanis images intend to give back a human face to the prisoners on death row, to remind respectable people who are always so sure theyre right that these people are human Beings not virtual characters easily removed or secured with a simple click as with a game. The campaign appeared on billboards and on the pages of the major publishing companies around Europe, America and Asia in January 2000. Toscani spoke for the prisoners when he said, that having killed has changed them forever, and for the worst. Speedy Rice a writer, on behalf of the NACDl (National Association of Criminal Defense Lawyers) who has contributed to the campaign by patiently contacting and negotiating with prisons Mr. Rice mentions that during 1999 there has been a huge rise in the number of executions in the United States. Of the 600 death sentences that were passed between 1976 and the end of the 20thcentury, approximately 100 executions were carried out in 1999. Benetton advertisements to me have a strong meaning, which differs from individual to individual. For some the adverts are merely indicating how ignorant the world is today. How people emphasise on looking a certain way and how they foresee others. To others they may be seen as a source of entertainment something to discuss on the train or to your local cab driver that will never silence. There are many other views but mine is this I agree entirely with the advertisements, although others wont. The ads are unique and contain moral issues that may keep the brain puzzled all day to find. As there has been such uproar in disagreement concerning the ads this has given Benetton a vast amount of free advertisement. I like all the adverts I have been analysing although I do prefer the death row images. These appeal to me a majority more as they have more of a moral message, and become challenging to comprehend the death penalty law. You are left asking yourself, Do I agree with the death penalty? All of the benetton advertisements caused great amounts of controversial disagreement. The three mentioned esspecialy, as to more than half the world they have no meaning, as to others they offend highly.

Ethical Perspectives in Business

Ethical Perspectives in Business There are many approaches to ethics. I will briefly outline two types of theoretical approach to ethics and their implications: principle-based approaches, and character and relationship-based approaches. Principle-based approaches to ethics: It is important to understand this concept. This approach has often been based on two different ethical traditions Kantianism and utilitarianism. Immanual Kant, was a German philosopher (1724-1804) in the eighteenth-century. He developed a theory of ethics. His theory mainly focused on the ultimate principle of respect for the individual person (Kant 1785/1964). This approach to ethics is known as deontological or duty-based. It plays a vital role in moral philosophy and also in professional ethics. Persons are considered to have rational and self-determination it means they are capable of making choices and acting upon them. For deontological ethics, the important thing isnt the result or consequence of the action, but the action itself. If the action is wrong, in and of itself, then dont do it. This approach mainly has its focus on respect of the service user and also that he can make his own decisions. The main principles in this approach are to maintain confidentiality, obtain informed consent, no discrimination or offering misleading or false information. For Kant, it would be morally wrong to perform any action which is based on false information even though the end result is beneficial. According to this approach, we must all respect individuals choices. Utilitarianism, on the contrary, is a teleological theory. It is particularly associated with two British philosophers, Jeremy Bentham (1748-1832) and John Stuart Mill (1806-1873) (Mill 1863/1972). Also known as the consequentialist theory of ethics. The main difference lies in the concept and it is in striking contrast as compared to the Kantian ethics. The moral worth (rightness or wrongness) of an action is said to lie in its consequences; hence if we have to decide if an action is right or wrong, we have to weigh pros and cons and also anticipate. According to this concept, if lying leads to good results, it would probably be good to lie. This theory relies on the fact that whether something is right or wrong depends on the result or end of that action. Theories that are interested in ends are called teleological. The name has originated from the Greek word for end telos. For a teleological ethical thinker, the end justifies the means. The believers of this theory argue that the rightness of an action is judged by the end it produces. In my opinion, people consider both types of ethical principles in making decisions. We have to make a judgment that ensures that we are looking at individuals best interest or the welfare of the society at a bigger scale. Absolute and relative ethics Absolute ethics holds that there is one universal moral code which is final and applies equally to all men of all ages, and that changing situations or changing views make no difference whatsoever to this absolute moral code. Relative or relativistic ethics holds that the moral standard varies with different circumstances. There are so many cultural and religious differences and in some circumsatnces, it may be ethically correct to do certain things but in other situations it might be completely immoral. For example it is right for Muslim people to have four wives but for a Christian man this would be considered immoral. Examples of ethical issues which can affect the operational activities of a business. The advantages of ethical behaviour include: Higher revenues demand from positive consumer support. This will also lead to improved brand and business awareness and recognition. If the business in running in an ethical manner, it would also lead to better employee motivation and recruitment. And finally the business will grow because of new sources of finance. But sometimes the situation is difficult and there are some ethical issues faced. It can be difficult to decide as to what is right and what is wrong. Certain examples are: Use of child labour and forced labour: It is against the law to use children for work or to employ someone to work for you against his or her will. They might need the money but it is unethical. Even if the child or his parents agree and provide their consent, it is unethical and illegal to use child labour and do forced labour. Production in sweatshops is also unethical. Sweatshop is a factory or production place where the working environment considered to be unacceptably difficult or dangerous. Employee Working Conditions: employers must be aware of the safety of their work environment and must make sure that they pay their employees adequately. An employee should take ethics into consideration while giving a very difficult task or asking an employee to stay for long hours outside the working times. Violation of the basic rights of workers: All workers have the basic rights. Everyone is entitled to a break when they have worked continuously for long hours. Even if there is a deadline to meet or there is lot of work to be completed, we must ensure that the basic rights are provided to all the workers. Ignoring health, safety and environmental standards: Sometimes due to financial restraints the employer is not able to cater for the health and safety and it doesnt meet the required standards. There is no excuse for this type of behaviour. This would be considered unethical. Employee behavior: This can be a matter of debate. Should an employer allow his employees to read their personal emails at work? If the employee makes any complaint of harassment at work, how will the manager deal with it? These are few examples of ethical issues regarding employee behavior. Supplier/Customer Relations: must consider whether it is ethical to do business with other business workers who have unethical practices. References: Ethical Studies Second Edition, Bob Bowie, Robert Bowie, Edition 2, illustrated, Publisher Nelson Thornes, 2004 Ethical Issues in Youth Work, Professional ethics, Sarah Banks, Taylor Francis, 2010 Ethical Issues in Business: Inquiries, Cases, and Readings, Peg Tittle, Broadview Press, 2000 Current Issues in Business Ethics, Peter W. F. Davies, Routledge, 1997 Task 2 Learning Outcome 2 (750 Words) What is an objective? Explain how the objectives of a business can be affected by ethical considerations An objective can be described as particular future state of things to be achieved by the business. This could be described as a desired destination or result. In business, it is usually expressed in terms of profit. There can be business or long term objectives and functional or short term objectives. Market standing, productivity, innovation, financial resources, profitability, manager or other workers performance and also public and social responsibility will be the business or long term objectives. While profit, customer orientation, survival and growth, increase in the sales, increase in the market share and efficiency are all functional or short term objectives. How far the company or a business will go to achieve these objectives varies from one business to the other. There are so many legal and ethical issues to be aware of. For example, the company wants to grow and make more profits. They have found a defect in the product they are selling but people are buying it and have had no complaints so far. It is against the moral and ethics to keep selling that product. Another example can be if a business is providing expert help like consultation to the public. If the person is not adequately trained and not authorised to provide that help, this is also unethical. This may be bringing in the desired profits and also the company is booming with clients. But is the employers responsibility to understand that this conduct is against the ethics. Examples of a range of business stakeholders and how to promote ethical behavior in respect of these stakeholders. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Shareholders are important as their interests would be profit growth, share price growth, dividends. They have the power to elect the directors. It might be a practice to keep them happy with materialistic gifts and rewards but it is unethical and a good business should be staying away from such practices. Banks other lenders are important as stakeholders. They help the business by providing the money. We have to take into account the ethical consideration while dealing with the banks and other lenders. There job is to see thet interest and principal to be repaid, maintain credit rating. They can enforce loan covenants and withdraw banking facilities. Directors and managers as stakeholders have important role to play. They deal with salary, share options and job satisfaction. They also make decisions, have detailed information about the company. Employees are a big part of the group as stakeholders. To promote ethical behaviour, salaries wages, job security, job satisfaction motivation should be appropriate. If it is ethical, the result would be good turnover, industrial action and better service quality. Suppliers would be interested in long term contracts, prompt payment, and growth of purchasing. We should take ethics into consideration while deciding pricing, quality, product availability Customers play indispensable part as stakeholders. They will always expect reliable quality, value for money, product availability and customer service. This is when ethics come into play. Many businesses will go to any limit to please their customers because they will generate revenue. If the customers are happy, they will spread word of mouth recommendation. Community is also important as a stakeholder. Business people must ensure that the business is safe and is in accordance with health and safety rules and regulations. It is unethical to run a business which does not comply with these rules. Environment has to be safe. A business should generate local jobs which will help to provide employment to the people in the area. Government is also a stakeholder as the higher authorities will make the laws and these must be followed at all times by the business people. For establishing an ethical standard for business it is important that we have more than just a written policy. So that we can ensure that ethical standard is being met, we must comply with adherence to and enforcement of that standard by everyone. That includes who have written the policies and who run the business. More than long written documents and policies handed out to every single employee, our behavior, practices, and deeds are the foundation for creating an ethical standard. References: Marketing Plans: How to Prepare Them, How to Use Them, Malcolm McDonald, Hugh Wilson, John Wiley Sons, 2011 Introduction to Travel and Tourism Marketing, J. Alf Bennett, J.W. Strydom, J.A. Bennett, Juta and Company Ltd, 2001 Give examples of a range of business stakeholders. What can businesses do to promote ethical behavior in respect of these stakeholders? Tack 3 Learning Outcome 3 (750 Words) A moral agent and is it true to say that a business is a moral agent? A moral agent is a being that is capable of acting with reference to right and wrong. We can also describe moral agent as anything that can be held responsible for behavior or decisions. Moral agents have rights and responsibilities. If we do not believe that anything or anyone should ever be blamed or has the responsibility, then we are going against the concept of moral agency, and not accepting the concept of responsibilities and rights. A moral agent must be a living creature, as they must be able to understand the basic moral principles and use them to make decisions. They must have self-consciousness, ability to memorize, moral principles, values and the ability for reasoning and making judgments. In my opinion, increasingly, businesses are being seen not just as profit making entities but also as moral agents. They are accountable for their conduct to the employees, customers, investors and suppliers. Companies are chartered as citizens of the state or the nation so they have the same responsibilities and rights as individuals. Society holds the companies accountable for the behavior of their employees. When certain business advertises about them, they refer to benefits, compensation or competitive practices; they earn a reputation as a moral agent. Companies are required to obey rules and regulations that define acceptable business conduct. Though obviously not a person, a business can be considered as a societal moral agent. If a business is not run ethically, it could face huge penalties or fines from the regulatory bodies. Businesses to get their employees involved and empowered in relation to the ethical performance of the business. Businesses should endeavor to get their employees involved, especially in relation to the ethical performance of the business. Employee involvement and participation are aimed at raising employees performance and commitment. There should be nice policies outlined for each business and all the employees should be well aware of those policies and guidelines. Each individual in the company should have clear understanding of their roles and therefore be able to work ethically. There should be frequent meetings and discussions between the employer and the employees. Any issues which are unclear or employees are in doubt about their role in ethical consideration; they should be able to get help at all times. Full training should be provided to people so that their role in the business is clear and they know what defines their job roles. In order for the business to perform well and maintains high ethical standards, employees should be fully involved. This task should not be limited to one or few individuals but it necessitates teamwork. Each employee should be the part of the team which is working towards the common goal of a profitable business but not at the cost of ethics. Recent business scandals have drawn public attention toward the ethics of businesses. Although researchers have shown a small correlation between the ethical activities and firm financial performance, its not clear how the process works. When individuals see their company is maintaining higher ethical standards, they become more committed to the company. This commitment in turns starts organizational citizenship behaviors toward other employees, and these behaviors in turn gradually lead to better financial performance. The level of an individuals involvement with his or her employer is the strongest mechanism by which business ethics leads to financial rewards. When a company produces and adheres to strong ethical guidelines, this offers employees a clear idea of whats expected of them on the job. Less job ambiguity leads to greater productivity. Employees should help each other. Employees going above and beyond their job descriptions to help each other, such as helping others who are behind on their work-is one of the main process that will lead to good productivity. This type of behaviour proves beneficial as it means key activities get done, regardless of whos doing them. We must use a code of ethics and guidelines in accordance with legal and professional standards in addition to human resource practices such as ethics training. Employer should always be patient and calm. They must realise that some of the new employees will take some time to get adjusted to the new environment. After full training, they will all be working towards the common goal of financial success. So it is vital that employees get involved and empowered in relation to the ethical performance of the business. References: Business Ethics: Ethical Decision Making Cases, O. C. Ferrell, John Fraedrich, Ferrell, Cengage Learning, 2012 Ethical Issues in Contemporary Human Resource Management, Diana Winstanley, Jean Woodall, Palgrave Macmillan, 2000 Task 4 Learning Outcome 4 (1250words) Choose an ethical issue which currently affects business of your choice. Do some research on this and explain it. How do you think the business you have chosen could improve the ethics of its operations whilst meeting objectives and ensuring good employer/employee relationships? The business I have chosen is a private learning centre or an academy. This academy offers many vocational courses to different students. The centre is not working ethically. They get to know the question papers well in advance and they offer help to the students during their final exams. Students are not complaining because they are getting excellent results because of the help being provided. One other main cause for ethical consideration is that the teachers are not fully qualified to be able to deliver the courses. Business is running successfully and also making lot of money. It is easy to attract lots of students who want to pass their exam in an easy manner without any hard work involved. Under qualified teachers are charging less money to the employer so in this situation, the employer, employee and the service users are all happy. But let us discuss this by taking ethics into consideration. For example a student has done first aid course and now he is the proud owner of a certificate too. But the main question is that will be able to handle the situation in case of an emergency. To improve the ethics of its operations and also ensure that the centre is meeting objectives and ensuring good employer/employee relationship, a lot needs to be done at the centre. Employer must realise that this is unethical. Exams should be held in strict conditions and no help should be offered to the students at all. It is unethical and against the law. If any inspection agency knows about it the whole business could face serious charges and risk closure. Then the students future would also suffer. This business could improve a lot by considering each aspect of their business ethically. Offering help to the students and employing under qualified teachers is against the law. This will not lead to brighter students. And this private company is not doing any good. These serious issues need to be considered and thought over and strict action needs to be taken against this company. Teachers should be fully qualified and suitably trained. The exams should be held in a transparent manner with no help provided. Practice classes should be offered to the students, if needed. If the students can afford, they should be offered help with their syllabus and practice sessions. What is a code of ethics? Design a suitable ethical code for an organization of your choice. A business should recognize its obligation to set and uphold the highest standards of professionalism, and to promote ethical behaviour, attitudes and judgments. Code of ethics should focus on multiple relationships where the employer owes an allegiance to different stakeholders; Personal relationships should be adequately emphasized in code of ethics- where the employer infringes or violates the trust of a client or clients; Code of ethics should clearly mention unclear or inadequate standards of practice where the the emplyer is unaware of or disregards the current systems in use by peers or others in similar work. Breaches of confidentiality should definitely be elaborated where rules and constraints were broken or not clarified in advance with stakeholders; Competence where excessive or misleading claims are made or where inadequate safeguards and monitoring exist for new areas of work; these must form an essential part of the code of ethics. I have designed a suitable code of ethics for a company called ABC Learning Academy. It is a private institute which provides vocational courses to the students. Mostly adult learners and the staff constitute of director, board members, managers, teachers, administrators, cleaners and helpers. This code of ethics would guide the staff members in times of difficulty and lays a strong foundation of ethics which need to be considered while making any decisions at workplace. Conduct Personal behaviour it is expected that all staff members will: Act ethically and integrity, in the best interests of ABC Learning Academy at all times; Take individual responsibility to contribute actively to maintain adequate teaching and administrative standards. Honesty is the best policy at all times, Position should not be used inappropriately to influence or discriminate amongst the employees. Must comply with at least 75% attendance; In case of any doubt, always ask for help from your colleagues or senior members of the staff, Take decisions fairly and promptly, considering all available information, legislation, policies and procedures, be impartial at all times; Treat colleagues with respect, courtesy, honesty and fairness; Not to discriminate against colleagues, members of the public and/or employees; not to harass or bully anyone. These matters would be dealt seriously; have proper regard for colleagues interests, rights, safety and welfare, professional workplace relationships to maintain harmonious, safe and productive environment; Conflicts of interest it is expected that staff members will: Not disclose any personal or business interests at ABC Learning Academy; Ensure personal or financial interests do not affect their ability to take ethical decisions at work, Not allow personal or financial interests, or the interests of any associated person, to conflict with the interests of ABC Learning Academy. Manage and declare any conflict between their personal and public duty; and Where conflicts of interest do arise, public interest should be the priority. Communication and official information it is expected that staff members will: Communicate amongst them so that there are no gaps in information available about students and their data. Not disclose official information or documents like students records, assignments, individual learning plans, other than as required by law or where agreed by decision of the board; Not make any unauthorised public statements regarding the business of ABC Learning Academy; Support, adhere to and not contradict the formal decisions of the final decisions made by ABC Learning Academy. Respect the confidentiality and privacy of all information of students and staff. Use of public resources it is expected that board members will: Act in a financially responsible manner, use judgment to analyse financial reports, audit reports and other financial material that comes before the ABC Learning Academy; and Ensure the efficient use of publicly-funded resources, including office facilities and equipment, vehicles, transport, ABC Learning Academy credit cards. In addition, staff members must commit to: Understand their responsibility to report any happenings of misconduct which they may be suspicious of or aware of, Taking responsibility for contributing in a constructive, respectful and enthusiastic way to enhance good management and the reputation of the board of ABC Learning Academy. Research issues including fake data, inability to obtain consent, or not acknowledging somebodys piece of work. Health problems should be reported adequately because they can have significant impact on the work efficiency.

Leadership in washing machines market

Leadership in washing machines market To maintain the leadership in the washing machines market, whirlpool Maroc should sustain some effort and add some factors that will add some value to the product and the brand image of the company such as: Whirlpool Maroc must maintain the good relationship with the customer and the good after sell service, maintaining the good quality of the product and the good design of the product, Keeping the same price but trying to decrease it by using the Optional Feature Pricing, Targeting the lower class in the society by a new cheap product (load II. Introduction: In this report I am going to show you the weaknesses that may have whirlpool Maroc on it Marketing Strategy based on some analysis of the whirlpool Maroc website and research I did on the field (MARJAN supermarket) by using some marketing tools such as PESTEL analysis, SWOT analysis, Competitive situation and Marketing Mix. This report will also demonstrate how this company is running it marketing strategy on the Moroccan home appliance market. And finally I will give some recommendation which will be useful for the company to increase there market share and customers satisfaction. III. Current situation: Strategic Analyses 1. Whirlpool Slogan SENSING THE DIFFERENCE 2. Mission, Vision statement and Values Taking in consideration what is mentioned on (marketing strategy MKT306, 2008) and that whirlpool Maroc is subsidiary (Appendix) of Whirlpool Corporation they share the same mission, vision and values: Mission is a measurable goal, every company needs to have to know where it is going, and its current situation along the process. A business can have many different missions under the format of the vision of the business. So, for Whirlpool Corporation the mission is creating with passion a Loyal Customers for life by providing to that customer with a good service quality and reliable product. That customer can be everyone and him the company work to create value. Vision statement is about the future situation that a business wishes to attain; the visions intention is to control, to guide, and to encourage the business as a whole to achieve the desirable state of the business. Whirlpool Corporation considers that every home in every country is the company domain and proud to provide the customer with innovative solution that fit their needs. Also to have good Performance against competitors in the future .and attract global investors with superior returns. Values define the business beliefs, the rules that control the business to the peers, the staff and importantly to the customers. The employees of Whirlpool Corporation are ordered to behave and run the business everywhere in the world under the five values of whirlpool which are: Respect: that means that the relation made in the internal and external environment of the company is based on respect. Integrity: means that the company has no right to do wrong things .the image of the company must be clean. Diversity and Inclusion: the company maintains diversity of ideas and people inside the company and allows everyone to contribute on the creation of values. Teamwork: no right to be selfish, inside the company we are one. Spirit of Winning: encourage of spirit of winning inside every member of the company to reach goals and make extraordinary result. 3. Competitive edge: With revenues more than 550 million MAD (50 Mà ¢Ã¢â‚¬Å¡Ã‚ ¬) in 2008 Whirlpool is the leader of the home appliance market in morocco representing 31% of market share, that is 8% more than the nearest competitor which is FAGOR with 23% (420 M MAD) of market share and 100 years of experience in the appliance sector. Also whirlpool is the first and only home Appliance Company which creates an e-commerce website (whirlpool.ma) to sell their product in morocco. The Moroccan customer is able to know the real price and buying on-line the specific product he like ,and whirlpool provide to the Moroccan customers accessories Unlike other competitors(FAGOR,LG). Whirlpool is present in 23 cities with 122 retailers (32 in Casablanca) no other competitor are providing in their websites about there retailers like whirlpool do. All products of WHIRLPOOL Morocco are guaranteed for 1 year, from the date of purchase. But LG products are guaranteed for 10 years (MARJAN supermarket). Whirlpool is sensitive to their customers needs and requests by building a Service Center for the customers where they can Complaint about problems they have with the product .also they can Complaint by sending e-mails or by phone call. The price of whirlpool washing machine start from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg),so the customers of whirlpool are middle class society and upper class society. Whirlpool Maroc is the only company that provide the customer with wash machine that have Aquasteam system and Microban treatment. Whirlpool provides the wash machine market with 16 models of wash machines. According to Mourad Alem  ,DG of whirlpool Maroc (whirlpool.ma,2011).the mean objective of whirlpool Maroc is to sustain a 10% progression of sells every year by renew each year between 35 and 40% of it offers. 4. SWOT Analysis According to (marketingteacher.com, 2011) The SWOT analysis is a technique that is used to understand the strengths and weaknesses of the business and determine the opportunities and threats that the business might face. Here under, the SWOT analysis of whirlpool Maroc I got based on analyzing information token from the whirlpool morocco website and research made in MARJAN California supermarket: Strengths: -The long history of the company (100 years). This can be used to show that the company is specialized on home appliance and know how to make a good product. Good relationships between the staff. Customers care. Good services. Qualified staff. -Good prices for product and Accessories. -Beautiful design. -Innovative technology 6TH SENSE. Weaknesses: -Weak marketing strategy in morocco. Brand awareness in Morocco: only one spot TV for the wash machine and doesnt consider the culture and the society customs and behavior because this spot TV is made in France and they just copy and past it on the national TV publicity, Also no publicity in newspaper and magazines. -No sponsoring for other sport, event or famous Moroccan people and only sponsoring tennis and BAHIA MOUHTASSINE. Opportunities: Weak competition with local companies (no existence of national companies which made home appliances.) Free trade agreement between THE UNITED STATES and morocco . Moroccan people start using internet for shopping. The equipment rate of washing machines is about 45% according to Mourad Alem, DG of whirlpool Maroc (whirlpool.ma, 2011). Threats: High competition with big companies like: SAMSUNG, FAGOR, LG, BRANDT, ROYAL, ELECTROLUX. Random shocks, (political, social or natural events) such as: Boycotting the brand because it is a USA product. Changes in government policy, (the government may use a contraction monetary policy to prevent inflation which will effect the business). -The purchasing power of the customer. 5. Marketing strategy, Aims and Objectives As defined on the Philip Kotler and Kevin l. Keller book (Marketing Management 12 ed., 2006), the marketing strategy, aims and objectives is what unique position will the company be able to achieve. A marketing strategy is about the designed marketing plan to achieve a certain marketing objectives; there might be some objectives like becoming the market leader. The strategic plan here is a planning with details includes a marketing research, and next evaluating a marketing mix to become the leader. Every company needs to have marketing objectives to work on and achieve the strategy. In a marketing strategy, time is everything as long as the company takes the advantage to plan, to distribute, and to develop. (part1, chapter2, Developing Marketing Strategies and Plans.p35) In morocco whirlpool Maroc based its main advertising program on sponsoring the Moroccan tennis player BAHIA MOHTASSIN. This is publicity for the 10th anniversary of whirlpool Maroc in Morocco in association with Bahia Mouhtassine N °1 Moroccan womens tennis player. The other thing, the whirlpool Maroc marketing strategy is based also by providing product such as a washing machine which is designed as an environmental friendly product in accordance to customer expectations. This product line is named Green Generation which is specified by 4 characteristics: Reduce your consumption of energy 10% less electricity consumption compared to the energy label class A. 6TH SENSE technology is an innovation made by whirlpool engineers. The Power of Steam. The objective is to gain competitive advantage and sustain their leadership especially over the wash machine market and other component of home appliance market in general. IV. Recommendations 1. Segmentation Targeting Whirlpool Maroc (whirlpool.ma, 2011) is using a demographic segmentation such as: social class segment, income segment, also taking in consideration geographic segmentation. The Moroccan consumers have evolved in the last few years; they are expressing the need of washing their cloth with less energy and efficiently with good price and most of all eco-friendly. They also want customized washing machines such as washing machines that have different colours and designs. The target market that the company is targeting is composed of people who want to participate in the process that the world is adopting to protect the environment. Indeed whirlpool Maroc is segmenting a middle class and upper class with medium income and plus .targeting them with 16 model of washing machines with prices starting from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg) and including characteristics made for the benefit of the consumer: 6th sense and Aquasteam technology, low consumption of energy and well designed. Also with a large number of stores (122) located in different locations (23 cities) allow Store managers to stock products that suits the local community (MARJAN, ACIMAà ¢Ã¢â€š ¬Ã‚ ¦etc) covering the entire territory of Morocco kingdom. In my opinion whirlpool Maroc should target the lower class in the society with economic washing machines. For example a washing machine with low load (5 kg and less) with cheap price under 2000 MAD (200à ¢Ã¢â‚¬Å¡Ã‚ ¬). 2. The marketing mix 2.1 Product: Whirlpool Maroc (whirlpool.ma) is offering 16 washing machines with modern design, 2 color whit and gray, load starting from 5kg to 13kg, and integrating 5 characteristic which are the main characteristics of the Green Generation product line: Reduce the consumption of energy by 40% (compared to a unit of energy class A), optimizing the chemical action and enhancing the mechanical action of the cycle, for a perfect washing result. Whirlpool washing machines are making an effort for the environment, 10% less electricity consumption compared to the energy label class A. With this chemical treatment, whirlpool washing machine stays cleaner, fresher and more hygienic for longer. with Microban (a leader in antibacterial solutions), Whirlpool has developed a special treatment that helps reduce bacterial growth, odors and mould in the detergent drawer, a particularly sensitive part of the washing machine . The 6th sense ensures perfect wash results in continuously optimizing the energy consumed the amount of water and washing time. 6TH SENSE technology recognizes the size of the load by special sensors, and automatically adjusts resources, savings up to 50% on energy, water and time. The load is continuously monitored throughout the wash cycle and ensuring optimal washing performance. Uses the natural power of steam to gently eliminate the toughest stains and sanitize the clothes, even at low temperatures. The steam injected into the drum to maintain a constant temperature for longer, thus increasing the efficiency of washing. The steam relaxes the smooth fibers and allows the detergent to penetrate more deeply into your clothes to remove the toughest stains. As recommendation I believe that whirlpool will have more market share if it produces washing machines that can be transportable, with a low load under 5kg to take it to a camping for example. Also by providing washing machines with more colors, so the customer can fit it with his interior home design and why not try to give the customer more than 1 year of warranty. Finally whirlpool should explore the market of heavy washing machines with load more than 13kg like the company LG (www.lg.com/ma, 2011) did with the LG F12588FD with 15kg of load. 2.2 Price: Like The vast majority of companies, whirlpool Maroc (whirlpool.ma, 2011) is developing Product line and use price steps. Indeed whirlpool Maroc washing machines have the price (out promotion) starting from 3949 MAD (AWE 6316, 5kg) to 11499 MAD (MAXY 13S, 13kg). As recommendation I think that whirlpool Maroc will increase it profit by following the Optional Feature Pricing(Neil H. Borden,1965), for example: decreasing the price of the washing machine but once the customer like the product, the sales assistance convince him of spending more money to get more Features such as customising the wash machine to fit the kitchen wall color or to buy a chemical treatment to clean the washing machine from outside and reducing the rate of that the washing machine get rusty . Finally I think that whirlpool Maroc will decries the prices if it build it factories in morocco and benefit from the Political, Economical, Social, Technological, Legal and Environmental factor of the country.(see appendix) 2.3Place: Whirlpool is present in 23 cities with 122 retailers such as supermarkets (MARJAN, ACIMA) and home appliances stores (BIOUGNASH, LE COMPTOIR, CRAMER) and that is covering the entire territory of morocco. However, I think that whirlpool Maroc should take in consideration the traditional markets called souk such as: derb ghalef, souk anamoudaji. 2.4Promotion: Whirlpool Maroc (whirlpool.ma, 2011) is promoting with only one spot TV a year and 5 companions presses this last 10 years about washing machine .whirlpool Maroc also launched a website (whirlpool.ma), sponsoring the woman tennis player BAHIA MOUHTASSINE, made Partnership with Helga Heidrich SOS animals foundation and HABITAT FOR HUMANITY association, and occasionally decries price of it product in some event such as week of price cut in supermarkets and home appliances stores. Observing the marketing communication of whirlpool Maroc, I think that whirlpool Maroc will have more impact and will made powerful brand awareness in the Moroccan society if whirlpool made more than 1 spot TV a year and more companion press taking in consideration on these advertising the characteristics of the Moroccan culture and society , also sponsoring other sport and Athletes such as soccer, basket ball, golf, and be more social by creating partnership with orphans association such as BAYTY and MOHAMED V foundation. In addition 2.5People: According too Whirlpool Maroc (whirlpool.ma, 2011) their employees must be creative, take risks and be modest with the customer. They are women and men of different nationalities, cultures, backgrounds and sensibilities and they bring to Whirlpool different views and work together around a common goal. Whirlpool Maroc future relies on innovative thinking and intelligent action. Whirlpool Maroc offers them the opportunity to work in multicultural teams and diverse including teamwork and mutual respect are an integral part of entrepreneurship. All that characteristics to have qualified stuff that can add value for the company and most of all satisfy the customer need with a good after sell service. In my opinion whirlpool has good relationship with the customer but it will be better if they launched a website in Arabic because according too (HCP.ma, 2011) only a minority in morocco who can speak and read French even if its our second language. 2.6Process: When I have visited MARJAN supermarket, I found that the salesman was kind and qualified also that Home Delivery was for free .but to obtain the warranty you should register your washing machine by your self in the website of whirlpool Maroc. So I suggest that it will be more efficient if the consumer can register the product in the same place not to go home and register it. 2.7Physical evidence: I liked the idea that you can test the machine before take it home. What I suggest for whirlpool Maroc is to protect the body of the washing machines with Plastic Film, because people keep hitting it with their supermarket carts. Its a picture I took in MARJAN supermarket .in the right: whirlpool MAXY 13S (13kg). In the left: LG F12588FD (15kg). V. Conclusion In conclusion I think that whirlpool Maroc has good position among it competitors ,but I think also that whirlpool Maroc has to make some effort to sustain this leadership position by introducing some factors to it marketing strategy which will add some value to the company product and have more brand awareness in the future.

The Physics of an Electric Car Essay -- Technology Science Inventions

The Physics of an Electric Car Cannon returns home from work on an average day. He gets his things and trudges into the house, thinking about the events of the day. He relaxes for the evening, thinking about the good things in life. He is lucky that he has a good job, a nice house, and a nice car. But wait, it feels like he forgot something today. His mind races, did he forget a project at work? He couldn’t have, he works so hard to keep up. Not thinking of what he forgot, Cannon stumbles to bed for much needed rest. About three o’clock, Cannon shoots out of bed. He remembered†¦ He forgot to plug in his car. Will there be enough power in the batteries to get him to work? How in the world does that car work anyway? During the past few years, there has been an increasing concern over our use of gasoline in cars. There are a few answers to this concern. One of the first and most viable answers is the electric car. These vehicles are made up of a few components that help them run just like a normal car. The components to a direct current (DC) electric vehicle are the batteries, the controller and potentiometer, the motor and a specialized One of the major problems with electric vehicles is storing enough energy to supply the motor over an extended range. The average distance for an electric vehicle is 50-100 miles. Batteries are the energy source for our vehicles. â€Å"Most electric cars use lead-acid batteries, but new types of batteries, including zinc-chlorine, nickel metal hydride, and sodium-sulfur, are becoming more common† (Encarta, car). In most vehicles, storage for batteries is a problem. It takes a lot of room for the batteries. It takes between 16 and 50 batteries to get enough energy stored to go any distance. .. ...ssed and turned all night. He wondered if he would have enough battery power to get him to work on time. Turns out he did have enough to get to work. He spent the next day looking into what made his car run. He realized that there are only a few major components to his electric vehicle: the batteries, the controller and potentiometers, the motor, and the regenerative braking system. What a great way to travel! Works Cited Brian, Marshall. â€Å"How Electric Cars Work.† 1 May 2003. http://auto.howstuffworks.com/electric-car.htm "Electric Car," Microsoft ® Encarta ® Online Encyclopedia 2003. 1 May 2003. http://encarta.msn.com "Electric Motors and Generators," Microsoft ® Encarta ® Online Encyclopedia 2003. 1 May 2003. http://encarta.msn.com Kirkpatrick, Larry D., Wheeler, Gerald F. Physics: A World View. Fourth ed. Fort Worth: Harcourt College Publishers, 2001. The Physics of an Electric Car Essay -- Technology Science Inventions The Physics of an Electric Car Cannon returns home from work on an average day. He gets his things and trudges into the house, thinking about the events of the day. He relaxes for the evening, thinking about the good things in life. He is lucky that he has a good job, a nice house, and a nice car. But wait, it feels like he forgot something today. His mind races, did he forget a project at work? He couldn’t have, he works so hard to keep up. Not thinking of what he forgot, Cannon stumbles to bed for much needed rest. About three o’clock, Cannon shoots out of bed. He remembered†¦ He forgot to plug in his car. Will there be enough power in the batteries to get him to work? How in the world does that car work anyway? During the past few years, there has been an increasing concern over our use of gasoline in cars. There are a few answers to this concern. One of the first and most viable answers is the electric car. These vehicles are made up of a few components that help them run just like a normal car. The components to a direct current (DC) electric vehicle are the batteries, the controller and potentiometer, the motor and a specialized One of the major problems with electric vehicles is storing enough energy to supply the motor over an extended range. The average distance for an electric vehicle is 50-100 miles. Batteries are the energy source for our vehicles. â€Å"Most electric cars use lead-acid batteries, but new types of batteries, including zinc-chlorine, nickel metal hydride, and sodium-sulfur, are becoming more common† (Encarta, car). In most vehicles, storage for batteries is a problem. It takes a lot of room for the batteries. It takes between 16 and 50 batteries to get enough energy stored to go any distance. .. ...ssed and turned all night. He wondered if he would have enough battery power to get him to work on time. Turns out he did have enough to get to work. He spent the next day looking into what made his car run. He realized that there are only a few major components to his electric vehicle: the batteries, the controller and potentiometers, the motor, and the regenerative braking system. What a great way to travel! Works Cited Brian, Marshall. â€Å"How Electric Cars Work.† 1 May 2003. http://auto.howstuffworks.com/electric-car.htm "Electric Car," Microsoft ® Encarta ® Online Encyclopedia 2003. 1 May 2003. http://encarta.msn.com "Electric Motors and Generators," Microsoft ® Encarta ® Online Encyclopedia 2003. 1 May 2003. http://encarta.msn.com Kirkpatrick, Larry D., Wheeler, Gerald F. Physics: A World View. Fourth ed. Fort Worth: Harcourt College Publishers, 2001.

agganis arena Essay -- essays research papers

Agganis Arena   Ã‚  Ã‚  Ã‚  Ã‚  The multi-purpose arena that I have chosen to evaluate is Boston University’s Agganis Arena. This arena is considered to be the next generation of Boston sports and entertainment by incorporating the latest multimedia technologies and providing the finest possible sight lines and views of the action. The arena is located within Boston University's new $225 million John Hancock Student Village, a 10-acre hub of activity designed to be the thriving center of student life and athletics, Agganis Arena is a state-of-the-art, multipurpose sports and entertainment center scheduled to open in January 2005. A 290,000-square-foot premier venue with 6,300 seats for hockey and ice shows, the Arena is expandable to over 7,200 seats for concerts, sporting events, and family shows. Including hockey action, Agganis Arena will host Boston University events, concerts, family shows, sporting events, trade shows and conferences throughout the year. It look forward to welcoming everyone to a beautiful, clean, comfortable, safe, and exciting environment. There are excellent sight lines, inviting food and beverage selections, and first-class Guest Services will make your experience with Agganis Arena so memorable that you will want to come back again and again. The arena has many features to it to make very state of the art environment. The Box Office for the arena includes a fully integrated online ticketing system and also has seven ticket windows along the Southeast Arena main entrance and lobby. The luxury seating in the Agganis arena includes 29 Loge Suites and Premium Seats with great services and has a 5,600 square-foot Private Club Room with flexible floor plan options that can have room for up to 600 guests. To provide these luxury suites and club rooms there is a 4,250-square-foot full service kitchen and 300-square-foot Club Room kitchen. If fans are hungry during the game there are six concession stands throughout the arena that offer over 44 menu items. The facility includes 15 restrooms spread through the arena for men and women which are all handicapped assessable. Plenty of parking within great walking distance to the arena has been provided to all patrons. There are 1,400 parking spots right next to the arena. The ice hockey rink has the greatest technology to keep it looking nice. The measurements of the sheet of i... ...y standard printer. The Arena meets all Massachusetts State Accessibility and Federal ADA requirements, with at-grade entries, 44 wheelchair positions at the concourse level with 44 adjacent companion seats, 13 wheelchair positions at ice level with 13 adjacent companion seats, flexibility in all private suites to provide a wheelchair, accessible restrooms, assisted listening devices at grade entry, and 4 passenger elevators. The Arena has three public pay phones adjacent to the main lobby ticket box office. All the public pay phones are accessible to Guests in wheelchairs and one is equipped for TTY/TDD use. Service animals that assist Guests with disabilities are welcome into the Arena. Service animals must remain on a leash or in a harness at all times. Please contact the Arena Box Office if you intend to bring a service animal to an event so an aisle seat may be reserved for you. Agganis Arena fully complies and exceeds all requirements as set forth in the Americans with Disabilities Act. If you req uire disabled seating while at an event, you can contact the Agganis Arena Ticket Office directly at 617-358-7000 to order your tickets so that they can best accommodate your needs.

Teaching and learning of Addition and subtraction

This assignment will look into the patterned advance in the instruction and acquisition of add-on and minus from baby's room to twelvemonth 4 sing the â€Å" understanding diagram † , theoretical accounts for add-on and minus, oral/mental and written methods, resources used, larning facts and the utilizing and applying/problem work outing method. One manner that kids learn about add-on is through practical experience. In mundane life people are adding by uniting two or more sets of objects. The same can be said for minus. Children learn that by taking a peculiar figure of objects from a group it ever leaves the same figure of objects eg. 4-1 is ever 3. This is the manner kids foremost learn about add-on and minus. For many kids, they begin to understand the construct of adding when learn figure vocals in their early instruction. It is really of import to supply kids with good practical experiences in order to assist them larn. It is besides critical to pattern the right linguistic communication so the kids themselves are able to get it. This gives them a good foundation as they move farther through the instruction system. Whilst kids are in a Nursery scene or a Reception category they will be following the Early Years Foundation Stage ( EYFS ) papers. Within this papers there are 6 countries of acquisition. The country of larning concentrating on the development of mathematical accomplishments is called Problem Solving, Reasoning and Numeracy. Within that country there are specific countries sing add-on and minus. Once kids enter Year 1 they will be following the National Curriculum. Although this is the statutory papers instructors frequently use the Primary National Strategies papers to be after and present lessons. This papers breaks down the aims of the National Curriculum to offer a more focused attack to learning and acquisition.Early Old agesThe instruction of add-on and minus in a baby's room scene is based on mundane state of affairss and practical activities. Counting vocals is a common manner of reenforcing Numberss and presenting simple add-on and minus. For illustration, five small ducks. This is a good illustration of a manner that simple add-on and minus is introduced and reinforced in a nursery scene. The kids shortly learn that 5 take off 1 is 4, that 4 take off 1 is 3 etc and that 0 add 5 is 5. The right linguistic communication can be modelled so the kids learn what linguistic communication to utilize when they do activities for themselves. Games are besides a good manner of presenting or reenforcing add-on and minus. Some games are non needfully made for add-on and minus but it can be encouraged. When inquiring the kids to compare the sum of Numberss each of them has, by inquiring the kids inquiries, ‘How many more do you hold? ‘ , ‘How many less do you hold? ‘ . The kids will be working with little Numberss and will shortly be able to state how many less they have merely by hearing the two Numberss alternatively of holding to number them. Simple boundaries within the schoolroom are another manner of promoting the usage of add-on and m inus. Where merely a certain sum of kids are allowed in each country at a clip and the kids have to maintain path of how many there should be, how many less or how many more? The foundation phase introductory battalion offers thoughts for activities for the different countries of larning set out in the EYFS. When looking at add-on and minus in a Nursery puting the papers offers activities for comparing two groups of objects, demoing that when you split a group of four the sum is the same and happening the entire figure of objects in two groups. Each of these activities uses physical objects in order to show the mathematical regulation. They use resources such as the figure line, plastic coins and serpents. For immature kids in peculiar good resources are indispensable in order to prosecute the kids and efficaciously learn them about add-on and minus. In the response papers activities for looking at presenting jobs such as ‘how many will at that place be when one more†¦ .. ? ‘ , promoting the kids to state the figure that is one more than a given figure and giving chances for kids to happen one more or less than a figure up to 10s are offered. Again, merely as in the baby's room, each of these activities involves physical experiences and the activities are games to learn and reenforce the mathematical regulations for these facets of add-on and minus. Although the chief papers for Nursery scenes and Reception is the EYFS the Primary Framework wants to promote the facet of utilizing and using mathematics. The utilizing and using mathematics strand has five subjects with patterned advance being built into each subject from the foundation phase right up to twelvemonth 6. The three subdivisions of ‘using and using ‘ in the National Curriculum programmes of survey are straight related. Within the foundation phase, within the work outing jobs subdivision it states that kids will be utilizing their developing mathematical thoughts and methods so they can to work out practical jobs. Therefore, any jobs they are given related to add-on and minus they will be able to work out given their anterior cognition.Year 1- Year 4From Year 1 to twelvemonth 4 it becomes more in deepness and references add-on and minus specifically. For Year 1 kids they will be work outing jobs affecting ‘counting, adding, deducting, duplicating or ha lving in the context of Numberss, steps or money ‘ , for illustration to ‘pay ‘ and ‘give alteration ‘ . This means that a batch of the concrete experiences they have will be based around stores in their function play country in order to give the kids a more existent experience of numbering money and holding to make add-on or minus within those scenarios. Year two is much the same merely with the add-on of holding to multiply and split in the contexts of ‘numbers, steps or lbs and pence ‘ . Year three is a little measure up from this with the kids holding to take which computations to utilize and to transport them out themselves. Therefore they must make up one's mind whether it is right to add, deduct, split or multiply. Year 4 is non excessively different merely they will be larning how to utilize reckoner methods where appropriate. When kids have to work out jobs or they are asked to follow a ‘line of question ‘ , they will be demoing their thoughts, utilizing Numberss, symbols or diagrams. They will besides be involved in concluding and foretelling and pass oning those consequences, either orally or in authorship. The ‘understanding diagram ‘ put frontward by Haylock and Cockburn, shows the different facets of mathematical acquisition that are needed in order for a kid to be competent and confident in this country. One of the major parts of the diagram is concrete experiences. The instructor needs to finish undertakings themselves and utilize a scope of resources in their instruction. By making such activities it enables the kids to better retrieve what they have been taught as they are able to associate it to a physical memory. It besides allows the kids and the instructor to prosecute in duologue more easy. During these activities it is besides of import for the instructor to mode the linguistic communication they want the kids to take on and to utilize the right symbols themselves to promote the kids to make the same. Written and oral/mental methods for add-on and minus are another two of import facets of mathematical development. Oral and mental work in mathematics is indispensable. Early practical, unwritten and mental work, that is carried out in the foundation phases, is the footing for supplying kids with a good apprehension of how the four operations build on numeration attacks and a secure cognition of topographic point value and figure facts. Subsequently on their instruction kids must be able to recognize how these map s relate to each other and how the regulations can be used and applied. Oral and mental work is non merely something to be used in the beginning of instruction but must be continued to supply pattern and consolidation of these thoughts. Children must be given the chance to use the information they have learned and to do the correct determinations for themselves. To be able to cipher mentally needs an apprehension of figure forms and relationships that are developed through inquiring, the usage of theoretical accounts and images and the application of acquired figure cognition and accomp lishments. Children must hold the ability to remember figure facts immediately in order to cipher mentally. In twelvemonth 2 this would be ‘all add-on and minus facts for each figure to at least 10 ‘ . For twelvemonth 3 it would be ‘sums and differences of multiples of 10 ‘ and for twelvemonth 4, ‘the generation facts up to 10Ãâ€"10 ‘ . There must besides be an ability to utilize taught schemes in order to work out the computation. For illustration, in twelvemonth 1, to be able to ‘recognise that add-on can be done in any order and utilize this to add mentally a one-digit figure or a multiple of 10 to a one-digit or two-digit figure ‘ . To be able to ‘partition two-digit Numberss in different ways including into multiples of 10 and 1 and add the 10s and 1s individually and so recombine them ‘ in twelvemonth 2. In twelvemonth 5, to be able to ‘apply mental methods in particular instances ‘ . Finally the ability to ‘understand how the regulations and Torahs of arithmetic are used and applied ‘ . For illustration, ‘to add or subtract mentally combinations of one-digit and two-digit Numberss ‘ in twelvemonth 3 and to ‘calculate mentally with whole Numberss and decimals ‘ in twelvemonth 6. The written methods for add-on come in 4 phases and the purpose is that kids are able to utilize the mental methods where they can but when they ca n't make computations in their caput. They can utilize an efficient written method accurately and with assurance. Children need to cognize at least one efficient written method for add-on that they feel confident utilizing if they ca n't make the computation in their caput. The undermentioned phases show how the kids are able to construct up to utilize an efficient written method for add-on of whole Numberss by the terminal of twelvemonth 4. In order for the kids to add successfully they need to cognize some basic accomplishments which are ; ‘to recall all add-on braces to 9+9 and regards in 10 ‘ , ‘to add mentally a series of one-digit Numberss ‘ , ‘to add multiples of 10 or of 100 utilizing the related add-on fact ‘and ‘their cognition of topographic point value and to partition two-digit and three-digit Numberss into multiples of 100, 10 and 1 ‘ in different ways. Stage one of the written methods involve the usage of the empty figure line. Children need to be able to divide Numberss in different ways instead than ever into 10s and 1s to assist them do multiples of 10 by adding in stairss. The empty figure line is a manner of assisting them to enter their stairss when ciphering the sum. Phase 2 involves partitioning so that mental methods can be recorded. The 10s and 1s are added to organize partial amounts and those partial amounts are added together. The 3rd phase is the expanded method in columns where the kids move on to a layout that shows the add-on of the 10s and the 1s individually. As kids become more confident they can get down by adding the 1s instead than the 10s. This method leads kids to the more tight method so that they understand its construction and efficiency. The 4th and concluding phase is the column method. In this method, there is even less entering to make. The carried figures are noted below the line, either in 10s or in 100s and non in 1s. This can be made more ambitious. The kids can travel on to add three two-digit Numberss, two three-digit Numberss and Numberss of different sums of figures. The written methods for minus come in three phases. The purpose is the same as for the written methods of add-on and once more the phases show how the kids are able to construct up an efficient minuss of whole Numberss by the terminal of twelvemonth 4. In order to be able to deduct successfully the kids need to be able to ‘recall all add-on and minus facts to twenty ‘ , ‘subtract multiples of 10 utilizing the related minus fact and their cognition of topographic point value ‘ and ‘partition two-digit and three-digit Numberss into multiples of one hundred, ten and one ‘ in different ways. Phase one, merely as in add-on involves the usage of the empty figure line, which helps the kids to record and subsequently explicate the stairss they haven taken in their mental minus. After the kids have practiced this method for a piece they wo n't necessitate to enter as much information. They will necessitate to make up one's mind whether to number back or up. It is utile to inquire the kids if numbering up or back is better for certain computations. The mental method of numbering up from smaller to larger Numberss can be recorded by figure lines or in perpendicular columns. The kids will necessitate to be able to, when covering with two-digit Numberss, to cipher the replies mentally. With three-digit Numberss the Numberss of stairss can be reduced, provided that kids are able to work out replies to computations mentally. The numbering up method is a good option for those kids whose advancement is slow. Phase 2 involves partitioning. Subtraction can either be recorded utilizing partitioning to compose tantamount computations that can be carried out mentally. The 3rd and concluding phase is the expanded layout taking to the column method. Partitioning the Numberss into 10s and 1s and composing one under the other mirrors the column method. This does non straight link to mental methods of numbering back or up but parallels the breakdown method for add-on. This besides relies on secure mental accomplishments.DecisionChildren construct on their anterior cognition to come on with their mathematical accomplishments. They all start with practical experiences and changeless exposure to add-on and minus. All kids need to develop sound mental accomplishments in order to develop their written accomplishments. They have to larn the basic regulations for add-on and minus to come on with the written methods.

Concept Analysis Process

Concept Analysis Process Aim/Purpose: To clarify the meaning of the term â€Å"expert† Definition: Expert 1. A person who has a special skill or knowledge in some particular field; specialist; authority 2. In the military it is noted as the highest rating in rifle marksmanship, above that of marksman and sharp shooter. Or B which is the person who has attained that high rating 3. Possessing special skill or knowledge; trained by practice; skilled 4. Pertaining to, coming from, or characteristic of an expert i. e. expert advice Attributes- experience, specialized, theoretical, and practical knowledge, highly developed skills, intuitive patterns of functioning, recognition by others. Antecedents: 1. A student of the particular field of study he/she wishes to become an expert in 2. An institution with the accreditation to teach/train others in the particular field 3. The earning of the highest educational degree afforded to a person within that particular field of study 4. At lea st 5 years of experience/practice within the particular field Consequences: . Individual obtains confidence 2. Individual makes more independent decisions in relation to skilled knowledge 3. Peers feel intimidated by individual 4. Peers go to individual for advice Empirical Refinements-consensus amongst those in a profession for defining criteria and specific competencies Ways of knowing: Empirical knowing was used by the group as a whole and individually. Empirical is the scientific information found in data, observations, research, inquiries and so forth.Example: Empirical knowledge was used for understanding and defining the term â€Å"expert†. Aesthetical knowing is allied to creativity; transforming the intangible to tangible. Example: Aesthetical knowing was in play during this assignment. After reading our assignments, research, discussions; understanding of subject while transform into reality via the end product, the finished paper. Personal knowing is obtained throu gh life: our jobs, home life, and recreation. After expert is defined, our experiences defines what the term means to each of us.For some, expert is a resource person that we contact to lead projects or captain a team. An expert can be a role model that we aspire to mimic or someone we and our colleagues place in a position of authority. Ethical knowing is what guides us. It is the center of who we are and what we know as right vs. wrong. Ethical knowing is obtained through our culture, religion and belief system. Example: the leader utilized ethical knowing to assign each of us equal, fair job duties for this assignment.